From Young Entrepreneurs with Love !

Been to Dubai Mall in the last couple of days ? Crowded ha ?! No, it’s not a Cavalli fashion show nor a movie premiere, it’s the young entrepreneur competition attracting the crowds of all ages, all nationalities from all emirates !

The four day event brings together students from different private and public High schools, Colleges & Universities across the UAE, who will set up their stands and sell their products in a competitive environment. The competiotion is under the patronage of H. H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum – Crown Prince of Dubai, and is held yearly at the amazing Dubai Mall and sponsored by Du.

We have snapped some pics this morning, 10:00 am while a lot of participants were merchandising their products

their coolness “velit”You like this… I do !
You Like This …. I do !

Regular participants such as Emiratweet are there with their luvly customized laptop cases, others are new to the competition but managed to merchandise some cool items and you have to admit that they went very creative while choosing their “trade” names

Colorful booths at the star atrium


and one of our absolutely favorite booths participating this year is Summer Love , LG 25 … y? other than being cool, trendy and colorful …. Summer Love is now home to our multi color summery IO?ION! watches

Summer Love and a poster of Adam Lambert wearing the watches


 A big thank you to all who made YEC as successful as it is, and we hope to see you there x

( competition ends April 2nd )

Color Your Life for a Cause !

This coming Saturday, we would like to invite you to join our campaign to increase awareness about Epilepsy . On March 26th annually, people in countries around the world are invited to wear purple and host events in support of epilepsy awareness. In 2010, people in dozens of countries on all continents except Antarctica worldwide participated. With your help, Purple Day 2011 will be even bigger!

Here are our fave picks for the day, enjoy !


 wear it with a yellow classic and you’ll rock your outfit


Purple Bud


also available in stripes


 All the above styles are available at virgin megastore, marami, belle femme, ginger & Lace and

Italy’s Leading Silicone Watch Icon Establishe​s Operations in the Region

Hailed by Hollywood & the Entertainment Business’ finest and chic-loving recessionistas alike, the original ionic silicone timepiece,
the IO?ION! watch, now debuts in the Middle East.

Dubai – UAE, 9 December 2010 – IO?ION!, Italy’s leading silicone watch icon, announced today the establishment of its regional operations. The official launch will take place on the sidelines of the 6th International Watch & Clock Fair, held at the Dubai World Trade Center, where IO?ION! will be showcasing its globally recognized products.
Paolo Scurci, general manager and owner of IO?ION!, said: “We are glad to establish our regional operations in the United Arab Emirates. The Middle East has significant impact world wide and has established its market as a globally recognized host for international high quality brands. The economic robustness and stability of the U.A.E has provided us with complete confidence to establish strong Middle East operations that will significantly contribute to our organization’s continued growth.”

To read the full article (in Arabic) please visit the following link: