About Us

IO?ION! CollectionThe IO?ION! brand was born in Tuscany, Italy in 2007. The following year, IO?ION! launched the first silicone timepiece, the IO?ION! Classic, that ignited the silicone watch trend, and is sold today in over 30 countries.

Loved and followed by the press and media alike, celebrities such as Katy Perry, David & Victoria Beckham, Fergie, Adam Lambert, Kirsten Dunst and Lindsay Lohan find reason to wear these amazing watches all the time.
Consistent with its motto “Color Your Life”, IO?ION! watches are available in a rainbow of different colors and styles. IO?ION! continuously updates its collections with amazing new colors adding viability and uniqueness to the brand.  

IO?ION! watches are ultra-light, comfortable, waterproof and made of high quality silicone infused with tourmaline, a semi-precious stone known for its natural health benefits. When activated, tourmaline helps increase concentration and naturally detoxifies the body.
IO?ION! watches are distributed regionally by Sublime Trading. In the U.A.E. they are currently selling at Virgin Megastore, Marami Boutique, Stadium, Studio R, Belle Femme Beauty Boutique and Spa to name a few retailers. IO?ION! watches can also be bought online through www.aura-b.com and Nahel.com . The IO?ION! watches are available at over 4,000 retailers across the world..