Italy’s Leading Silicone Watch Icon Establishe​s Operations in the Region

Hailed by Hollywood & the Entertainment Business’ finest and chic-loving recessionistas alike, the original ionic silicone timepiece,
the IO?ION! watch, now debuts in the Middle East.

Dubai – UAE, 9 December 2010 – IO?ION!, Italy’s leading silicone watch icon, announced today the establishment of its regional operations. The official launch will take place on the sidelines of the 6th International Watch & Clock Fair, held at the Dubai World Trade Center, where IO?ION! will be showcasing its globally recognized products.
Paolo Scurci, general manager and owner of IO?ION!, said: “We are glad to establish our regional operations in the United Arab Emirates. The Middle East has significant impact world wide and has established its market as a globally recognized host for international high quality brands. The economic robustness and stability of the U.A.E has provided us with complete confidence to establish strong Middle East operations that will significantly contribute to our organization’s continued growth.”

To read the full article (in Arabic) please visit the following link:

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